What does McDonalds sell?


Seems a pretty straight forward question doesn't it?

They sell fast food right?



The golden arches sell time. 

Fast food isn't about food - it's about speed, time saved because I don't even have to get out of my car - by the time I drive from window A to window B my food will be ready and I can be cruising, changing gears and shoving fries into my face. Deep down we all know it isn't food - it was simply fast and convenient. It was easy. 

And therein lies the problem. Fast & Easy.

Society has geared us to measure value in terms of minutes, hours, days and weeks. How fast can we get this done? How fast can I see results? How long will this take?

I don't have time.

Then there is the second problem - how hard will this be? Because the bottom line is that a vast majority of people shy away from hard work. I'm not talking about - I work hard at my job or I worked hard mowing the lawns. I'm talking about having to work 'deep-down-hurts-my-feelings' hard to achieve a serious, lasting goal. Something of value, something of significance. Having to deny yourself a 'luxury', having to make a hard choice, having to do what you need to do rather than what you want to do.

Welcome to the generation of the quick fix.

6 weeks to shredded abs, 4 weeks to your best bikini body, go buy whatever crap Dr Oz is spruikin' this week, the list goes on. It seems like I can't touch the internet without being bombarded with '10 foods I should never eat', '7 foods I should always eat', '1 simple trick to shred unwanted earlobe fat...'.

Any fool can do a metric shitload of cardio for four weeks, eat no carbs and dump weight.

Then what?

You go back to square one. Maybe not right away but eventually - over 90% of people fall back to their starting weight or worse. (Popkess-Vawter 1998). After 3 years you have an almost 100% rate of return to the original weight. (http://www.ncbi.nlm.nih.gov/pubmed/10449014)


Because it was unsustainable & because you didn't learn anything.


If you want to lose 5 kg - then I would ask 5 kg of what? And more importantly why? If you lose 5kg but it's all muscle because you spent the last 2 weeks on long cardio sessions and calorie restriction - are you healthier? If you lost 5kg of fat and put on 7kg of lean muscle - the scales will tell you you're 2kg heavier - and I would argue much healthier, but the scales are telling you that you're heading backwards.

See the problem?

Kevin Geary calls it 'The 10 Pound Problem' and I totally agree. Having a 5% body fat doesn't make you healthy. Both the women in the picture below have a low body fat % - does that immediately make them equally healthy? 

Dieting is one dimensional. All it addresses is calories. You know the rule - calories in versus calories out - that's how it works right? 


So you're telling me that if I only eat 1500 calories a day and expend 1800 calories a day I'll get thinner and therefore healthier right. Even if those calories just come from Mars Bars....

And this is where the problem lies - a calorie isn't just a calorie and losing FAT (not weight) isn't just about dieting. Diets just look at intake - what about nutrient density, energy levels, emotional eating, sugar dependency, sleep, rest, exercise, stress, metabolic imbalances and so on.

Any approach to nutrition must first do away with the word 'diet'. As the Whole 30 put it - 'it starts with food' but then it goes way beyond there.

We need to stop thinking about 'healthy eating' as a restrictive endeavour and instead reframe it as simply a way of life. 

'nothing is good or bad, only thinking makes it so'

               W. Shakespeare.

If you go around feeling depressed about how you eat - guess what, you'll give up. If instead you embrace, experiment and relish your food, then you just might end up enjoying yourself. Imagine that!

When you stop dieting and start eating you have found the answer to finding and achieving a sustainable weight - whatever that may be for you.

But all that only works if you know what to do.

You have to know - because in the end you are responsible for what you stuff in your face.

Time for some knowledge bombs.



Notice whenever you attend a course or seminar the first question people ask is, 'How was it?'

A mentor of mine never asked that, instead he simply asked, 'What are you going to do differently?' 

That question was a far better measure of the value of the course. It moves away from the realm of 'it was funny and there were interesting people and the food was great' and into the real point - what did you learn and how much is it going to impact you? What changes now?

So if you're on a 'X week program' - and all the meals are planned, and it involves shakes, replacements and bars - then stop now. 


What happens when 'X' weeks are over - and the shakes and bars and replacements stop?

What will you do then?

Any 'program' worth a damn should teach you how to experiment with your food to determine what works for you. Learn - what triggers your hunger, cravings, influences your sleep, hampers your recovery, makes you feel bloated, demolishes your skin, makes you feel energetic, satisfies cravings, helps you relax, improves your concentration.

Food, food, food - it is all about the food.

Or if you want to really get into it - it's about your relationship with food.

So what do we do?

We are advocates for the Whole30.

What's that? Well here's a quick summary direct from their own site;

Think of it as a short-term nutritional reset, designed to help you put an end to unhealthy cravings and habits, restore a healthy metabolism, heal your digestive tract, and balance your immune system.

Certain food groups (like sugar, grains, dairy and legumes) could be having a negative impact on your health and fitness without you even realizing it. Are your energy levels inconsistent or non-existent? Do you have aches and pains that can’t be explained by over-use or injury? Are you having a hard time losing weight no matter how hard you try? Do you have some sort of condition (like skin issues, digestive ailments, seasonal allergies or fertility issues) that medication hasn’t helped? These symptoms may be directly related to the foods you eat—even the “healthy” stuff.

So how do you know if (and how) these foods are affecting you? Strip them from your diet completely. Cut out all the psychologically unhealthy, hormone-unbalancing, gut-disrupting, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever effects those foods may be causing. Push the “reset” button with your metabolism, systemic inflammation, and the downstream effects of the food choices you’ve been making. Learn once and for all how the foods you’ve been eating are actually affecting your day to day life, and your long term health.

- See more at: http://whole30.com/step-one/#sthash.1fDCLGVp.dpuf

This IS NOT about cutting entire food groups out forever - it's about intelligently setting a baseline from which to measure the impact of food groups ON YOU - and then restructuring how you eat around your new found knowledge and personal experience.

We like it because it's intelligent, it's well researched and most of all it's sustainable.

And it's how we eat.


The food you eat will make you more healthy or less healthy.. These are your only choices.


If you are keen to learn more then join us at our free information evening - Friday Oct 16th at 7pm.

We'll talk about our approach to food, what we've learnt and most all how to change your relationship with what you eat.

It might just change your life.

Book your spot now (you can use the form below)


It starts with food.


Name *
Whole 30 Info Sept 18th 2014